Travel behaviour has changed. Guests no longer depend only on OTAs or random recommendations. Whether someone is booking a resort in Digha, a homestay in Kalimpong, a boutique property in Darjeeling or a business hotel in Kolkata, the first step is always a Google search. That single action decides which hotels get the booking and which ones lose v… Read More


The digital landscape has changed dramatically in recent years. Businesses no longer compete with just local competitors; they compete with global brands, aggressive startups, and highly optimized digital ecosystems. In such an environment, survival depends on more than having a website or running occasional advertisements. Sustained growth require… Read More